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Network Training Tip #2: No Shortcuts

Written by Cody
February 9th, 2010

There are absolutely, unequivocally, no shortcuts to lasting success as a young entrepreneur. Allow me to qualify what I mean by this. I am not saying that you cannot build a business very quickly from the ground up. I am saying that you cannot “cheat” or “cut corners” or “stack” or anything else like this and expect to create real, true, lasting residual income.

Content is king? What do you think? Do you like visiting websites that offer absolutely nothing of value? Can you tell when people are only after your business as a paying customer? I certainly can and I don’t like it. You need to offer people a real value if you’re going to succeed as an entrepreneur.

Ask yourself this question: “Do my products or services seem like a good deal to me?” Now of course, since you’re marketing these products they seem like a good deal to you but take away your commission, take away your pay and see if you’d forfeit your hard-earned cash for the very products you offer. Would you? Be honest with yourself. My company has a variety of products and I don’t really care for most of them. Why? Because they aren’t products I would ever buy personally.

Point #1: Market Something You See Value In

I believe content is king. You might dupe one person into buying your product but you won’t get the person’s friends or relatives business. Network Marketing is about building a network! Do you think I’m just talking about your downline? Eh!! Wrong!

Point #2: Build a Network of Customers That Trust You

In most network marketing businesses it only takes a few lifetime customers to retire in the Bahamas. The key here is “lifetime” customers. These are people that believe in your products and will spread the news for you. These people are like walking billboards! A satisfied customer means a lot.

Point #3: Don’t Be Afraid to Wait

Rome wasn’t built in a day. I know you want success but what kind of success do you want? Do you want quick success? You can cut some corners and build a business fast but what happens 10 years from now? Will your business have any integrity left? Don’t be afraid to wait for the right people to come along. I don’t do business with everyone I talk with and neither should you. Now I am not saying you turn down business because you don’t like the color of a person’s shirt. I am simply saying that you should never be selling anything. You have something of value, right? If they want it, they will come and get it. Period.

Point #4: Stuff the Funnel

This is the most important principle I can ever teach you. Learn what it means to “stuff the funnel”. This (in essence) means traffic. Get people to visit your website, pass out business cards, write articles, post on forums, stay active on your blog, run email campaigns, etc. etc. If no one knows about you then no one will ever buy from you. Exposure is key.

In Summary:

I want you to understand that quality is much more important than quantity when it comes to who you do business with. However, when it comes to marketing the opposite is true. Studies show that between Company A and B the company that comes out ahead is the company that gets out there in a big way first. Your products will never be perfect. Your website can always be tweaked. That flyer will look hideous to you a year from now. Just get it out there and stuff the funnel.

Cheers,
Cody

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Network Training Tip #1: Stop Chasing People!

Written by Cody
October 22nd, 2009

If you’re like most young entrepreneurs, if you’re like me, you’ve chased some people around before. You like what you have to offer and you believe in working for yourself, so naturally you want others, especially family and friends to feel the same way.

Well, stop.

Amateurs “sell”, Pros “sort”. Amateurs try and convince people of why they ought to purchase their products, invest in their company or start up with them, while professionals walk right by.

Why do pros sort? Sorting is much easier than selling. I don’t have to convince anyone of anything. I simply share the information with them if they’re “open for more information”. Practice that phrase, “Are you open for more information?” If they are, give them some, not too much but just enough to satisfy them. If they aren’t interested, Rejoice! You’re one person closer to someone who is interested. Move on and stop bugging the same people time and time again.

Some of you know exactly what I’m talking about, you’ve stalked people around like Godzilla, you’re the person they pretend not to be home for! Knock it off! Most of the people you’re trying to convince to do something wouldn’t be any good as an entrepreneur (or they wouldn’t enjoy your product) anyway. So leave them alone and start looking for people who are interested.

The reality is, out there, somewhere, there is someone who is looking for exactly what you have to offer. Your job is to find them and give them more information. That is, if they are open for more information.

Marketing is a numbers game. Expose as many people as possible to your business and sooner or later someone will be interested – it’s the law of averages and it works, every time. It’s all a matter of “sooner or later”. Just keep going, keep working, keep promoting and keep believing.

Everyone has a number. This is not a magic number but a very practical number. You see, everyone has an exact number of people that they need to talk to in order to reach their income goals. For you it may be 1,000 people, for some it may be 1,000,000. It all depends on how big you dream and… chance. Yep, dumb luck. No one knows what their number is until after the fact. So keep count and let me know what your number is once you’ve achieved your dreams.

Looking for a network of young entrepreneurs to link up with? You can start your very own company for just $99. So shoot me an email if you’re… open for more information. ;) cody@retirebefore25.com

Cheers,
Cody

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