Network Training Tip #2: No Shortcuts
February 9th, 2010
There are absolutely, unequivocally, no shortcuts to lasting success as a young entrepreneur. Allow me to qualify what I mean by this. I am not saying that you cannot build a business very quickly from the ground up. I am saying that you cannot “cheat” or “cut corners” or “stack” or anything else like this and expect to create real, true, lasting residual income.
Content is king? What do you think? Do you like visiting websites that offer absolutely nothing of value? Can you tell when people are only after your business as a paying customer? I certainly can and I don’t like it. You need to offer people a real value if you’re going to succeed as an entrepreneur.
Ask yourself this question: “Do my products or services seem like a good deal to me?” Now of course, since you’re marketing these products they seem like a good deal to you but take away your commission, take away your pay and see if you’d forfeit your hard-earned cash for the very products you offer. Would you? Be honest with yourself. My company has a variety of products and I don’t really care for most of them. Why? Because they aren’t products I would ever buy personally.
Point #1: Market Something You See Value In
I believe content is king. You might dupe one person into buying your product but you won’t get the person’s friends or relatives business. Network Marketing is about building a network! Do you think I’m just talking about your downline? Eh!! Wrong!
Point #2: Build a Network of Customers That Trust You
In most network marketing businesses it only takes a few lifetime customers to retire in the Bahamas. The key here is “lifetime” customers. These are people that believe in your products and will spread the news for you. These people are like walking billboards! A satisfied customer means a lot.
Point #3: Don’t Be Afraid to Wait
Rome wasn’t built in a day. I know you want success but what kind of success do you want? Do you want quick success? You can cut some corners and build a business fast but what happens 10 years from now? Will your business have any integrity left? Don’t be afraid to wait for the right people to come along. I don’t do business with everyone I talk with and neither should you. Now I am not saying you turn down business because you don’t like the color of a person’s shirt. I am simply saying that you should never be selling anything. You have something of value, right? If they want it, they will come and get it. Period.
Point #4: Stuff the Funnel
This is the most important principle I can ever teach you. Learn what it means to “stuff the funnel”. This (in essence) means traffic. Get people to visit your website, pass out business cards, write articles, post on forums, stay active on your blog, run email campaigns, etc. etc. If no one knows about you then no one will ever buy from you. Exposure is key.
In Summary:
I want you to understand that quality is much more important than quantity when it comes to who you do business with. However, when it comes to marketing the opposite is true. Studies show that between Company A and B the company that comes out ahead is the company that gets out there in a big way first. Your products will never be perfect. Your website can always be tweaked. That flyer will look hideous to you a year from now. Just get it out there and stuff the funnel.
Cheers,
Cody






Now that you’re making the kind of money that continues to come in every single month whether you work or not, let’s plan for the worst. You may think I’m being absurd but what if your residual income stream dries up? Though this is highly unlikely given the nature of the Residual Income we have built, it is possible.
Live within your means. At every level of success you have to understand the principle of living within your means. While you’re building your nest egg and working on your residual income you may find that you are living well under your means (saving most of your cash), this is OK.
I’ve been playing Risk a lot lately. And I’ve learned a valuable lesson from it – create an army and blast the competition.
Pick a product and focus all your resources on pushing that one product everywhere you go. Cragslist, MySpace, FaceBook, Blogs, Articles, Squidoo Lenses, etc. Blast your product into the marketplace with everything you can muster and guess what happens? A lot of those advertisements won’t make it. Someone will flag your posts as spam, a site will close down, a blogger will delete your comment etc. However, certain posts will remain. Reinforce and do it all over again.
If you’re like most young entrepreneurs, if you’re like me, you’ve chased some people around before. You like what you have to offer and you believe in working for yourself, so naturally you want others, especially family and friends to feel the same way.
