Retire Before 25

There are absolutely, unequivocally, no shortcuts to lasting success as a young entrepreneur. Allow me to qualify what I mean by this. I am not saying that you cannot build a business very quickly from the ground up. I am saying that you cannot “cheat” or “cut corners” or “stack” or anything else like this and expect to create real, true, lasting residual income.

Content is king? What do you think? Do you like visiting websites that offer absolutely nothing of value? Can you tell when people are only after your business as a paying customer? I certainly can and I don’t like it. You need to offer people a real value if you’re going to succeed as an entrepreneur.

Ask yourself this question: “Do my products or services seem like a good deal to me?” Now of course, since you’re marketing these products they seem like a good deal to you but take away your commission, take away your pay and see if you’d forfeit your hard-earned cash for the very products you offer. Would you? Be honest with yourself. My company has a variety of products and I don’t really care for most of them. Why? Because they aren’t products I would ever buy personally.

Point #1: Market Something You See Value In

I believe content is king. You might dupe one person into buying your product but you won’t get the person’s friends or relatives business. Network Marketing is about building a network! Do you think I’m just talking about your downline? Eh!! Wrong!

Point #2: Build a Network of Customers That Trust You

In most network marketing businesses it only takes a few lifetime customers to retire in the Bahamas. The key here is “lifetime” customers. These are people that believe in your products and will spread the news for you. These people are like walking billboards! A satisfied customer means a lot.

Point #3: Don’t Be Afraid to Wait

Rome wasn’t built in a day. I know you want success but what kind of success do you want? Do you want quick success? You can cut some corners and build a business fast but what happens 10 years from now? Will your business have any integrity left? Don’t be afraid to wait for the right people to come along. I don’t do business with everyone I talk with and neither should you. Now I am not saying you turn down business because you don’t like the color of a person’s shirt. I am simply saying that you should never be selling anything. You have something of value, right? If they want it, they will come and get it. Period.

Point #4: Stuff the Funnel

This is the most important principle I can ever teach you. Learn what it means to “stuff the funnel”. This (in essence) means traffic. Get people to visit your website, pass out business cards, write articles, post on forums, stay active on your blog, run email campaigns, etc. etc. If no one knows about you then no one will ever buy from you. Exposure is key.

In Summary:

I want you to understand that quality is much more important than quantity when it comes to who you do business with. However, when it comes to marketing the opposite is true. Studies show that between Company A and B the company that comes out ahead is the company that gets out there in a big way first. Your products will never be perfect. Your website can always be tweaked. That flyer will look hideous to you a year from now. Just get it out there and stuff the funnel.

Cheers,
Cody

I’ve been playing Risk a lot lately. And I’ve learned a valuable lesson from it – create an army and blast the competition.

You don’t even need to know how to play the game of Risk to understand this concept. The idea is simple. Focus your troops in one territory and then drive into the next… and the next… and the next… before you know it you have dominated the playing board. So how does this apply to your personal marketing strategy?

I thought you’d never ask.

Pick a product and focus all your resources on pushing that one product everywhere you go. Cragslist, MySpace, FaceBook, Blogs, Articles, Squidoo Lenses, etc. Blast your product into the marketplace with everything you can muster and guess what happens? A lot of those advertisements won’t make it. Someone will flag your posts as spam, a site will close down, a blogger will delete your comment etc. However, certain posts will remain. Reinforce and do it all over again.

This really goes back to the law of averages. Most people aren’t successful marketers because they aren’t talking to enough people – they don’t have enough exposure. This is a great way to get more exposure. Let me break this process down for you with 6 simple steps.

• Step #1: Aim. Choose one product you want to push.
• Step #2: Focus. Choose a website, email or phone number you want to drive your responding traffic to.
• Step #3: Make Time. Create an empty weekend or evening and set aside several hours.
• Step #4: Target. Create a physical or mental list of places you wish to advertise online.
• Step #5: Attack! Open fire. Post any and everywhere it is allowed.
• Step #6: Repeat as desired.

A closing thought – I am not advocating SPAM. What I am advocating is the ageless principle of averages – sowing seed. Some seed is going to last and some is not. (Some will actually bear fruit!) The key is not to get caught up in the “managerial mindset”. Don’t focus on the details so much. Look at the whole board, and let me know how this strategy works for you.

Remember, the more seed you sow the more rewards you will reap. Marketing is a numbers game. Some will, some won’t, so what? Someone’s waiting to hear from you. Someone is waiting for a product just like yours, right now. Happy marketing, soldiers.

Cheers,
Cody
cody@retirebefore25.com

Looking for winning products to market? Send me an email or call me at: 214-682-5331 for more information.